O Jardim das Aflições (The Garden of Afflictions) is a documentary about the brazilian philosopher Olavo de Carvalho. The movie was shot in October 2015 in Richmond, VA - where he lives.
I started this project with my friend Josias Teófilo at the beginning of 2015 and it was all funded by crowdfunding.
Our project was the biggest fundraising for a movie in Brazil.
Our first travel to Richmond for field study, to write the script, take photos, and prepare the material for the campaign.
The second team's trip to shoot the documentary according to the script.
Mounting, editing and launching the movie.
We started with a simple website to capture some leads. With those leads, we started communicating by e-mail and released an opened link for donations. We also released some posts on Facebook to raise public interest. With this information we realized it could be funded as a crowdfunding project.
After our first studies, we decided to go ahead with the crowdfunding. Our campaign had two different websites: the first one was used to raise the funds filming the documentary, and the second website was destined to raise the money for the post-production.
The posts started getting more visual atractive and our public was getting bigger.
Here’s some photos I took during the shooting - which were also used to the campaign.
It was an amazing experience, Virginia is a great place to photograph.
Adding the 3 crowdfunding campaign steps, we got more than R$ 300.000,00. This is the biggest value for a movie raised by crowdfunding in Brazil!
I want to thank my friend Josias Teófilo, also the designer, Joaquim Olimpo, and all of our team and of course Olavo de Carvalho’s family!See you on the screen :)